Paid Media Management

Reach Your Perfect Customer

Pink Jacket’s motto “Begin with the end in mind” is the cornerstone of our paid media and strategic advertising management services. You have to know where you want to go before we can create a plan to get you there.

When we identify your goals, we help you understand the space in which you operate. Our team compiles data from CRMs (Customer Relationship Management software), Second-party data (like Spotify), and large-scale data aggregators like Google and Oracle. Analyzing audience segments based on demographics, behavior, and interests exhibited online or offline, allows us to develop a budget that gives you a competitive edge.

Intersection of Design and Data

Your creative needs to speak to that finely-tuned target audience. The PJ design team helps you leverage assets you already have and helps capture new graphics, photography, or video. From social to paid search, video to print, and everything in between, Pink Jacket creative creates cohesive, attention-getting content, no matter how many channels are deployed. We work from old-school print to the latest in digital tactics.

Managing all these channels and understanding the results is where the results live. As your dedicated campaign manager, we are constantly looking at performance and opportunities to optimize. Closed-loop advertising strategy is our core competency, so knowing your CPA and ROI is essential to understanding success.

Pink Jacket does all this for you so you can focus on fulfilling your customers’ needs.