Pink Jacket’s motto “Begin with the end in mind” is the cornerstone of our paid media and strategic advertising management services. You have to know where you want to go before we can create a plan to get you there.
When we identify your goals, we help you understand the space in which you operate. Our team compiles data from CRMs (Customer Relationship Management software), Second-party data (like Spotify), and large-scale data aggregators like Google and Oracle. Analyzing audience segments based on demographics, behavior, and interests exhibited online or offline, allows us to develop a budget that gives you a competitive edge.