THE BASICS. We were tasked with taking our client’s existing website and making it more functional. There were many elements that weren’t working for them and one basic issue was to ensure everything rendered nicely on both desktop & mobile. It sounds simple but many websites on the internet have this issue of not being fully optimized for multiple device use.
LOCATION, LOCATION, LOCATION. Our next focus was to make sure that all of Bar Louie’s 70 locations could be found by potential customers. We needed to serve them accurate location information through a refined search result. To achieve these desired results, we updated several components, on their website, and also within Google Maps. Bar Louie’s new location set-up has ranked among the top 3 highest performing pages for nearly a year. In short, if customers want to go to your location, they need to be able to find it. We can help with that!
THE MENU. In reviewing site analytics, we discovered that the menu pages outperformed every other page on the site. This meant that folks were missing all of the promos and marketing that live on the homepage. We resolved this problem by adding a banner to speak to guests about the highest-value promos.
LOYALTY FUNCTIONALITY. One of Bar Louie’s largest promotions is its loyalty program which directs the customers to download their loyalty app on their mobile devices. Engaging guests with the app works functionally similar to email (but better) in that it allows your customers to select their favorite location, and by doing so, builds repeat business.
COCKTAILS FOR A CAUSE. Another goal for the site was to redevelop the "Cocktails for a Cause" page which could be updated periodically to align with various promotions associated with the charity. Now, we have a lot more functionality and flexibility than the previous build.