When we talk about Paid Search, we can be real, we’re talking about Google. If you think that Google become a billion-dollar business by allowing people to game the most sophisticated search engine in the world for free, you may want to reconsider that position. When we build paid search ads, we do so with intent and back it up with reporting and data to ensure the business gets a positive ROI. Beyond that, we do not simply monitor and report, but actively work to optimize, fine-tune, and seek opportunities to expand, or in some cases, conquest a competitor.
And if your firm is already in a good place on Google, there’s always Bing, Yahoo, Duck Duck Go, and other search engines out there to ensure your brand never goes unrecognized.