SEO isn’t magic, it’s sweat. We can talk about all of the search engines out there Yahoo, Bing, AOL.com, DuckDuckGo, Twitter, Amazon, etc., but these days when you’re looking for something online, you’ll ‘Google it’ first. If you’re not found, you won’t be considered. You’re already out of the game because the customer doesn’t know you exist. Pink Jacket helps make sure you are “in the game” and deploying best practices so you’re invited to the search party. We want to optimize your brand to ensure that this scenario above does not happen or if it does, we work methodically to resolve it. At its core, there are two solutions, organic search, and paid search. SEO manages organic search, where potential clients key in a series of keywords into a search engine of choice.