Event Marketing

Building a Digital Marketing Strategy for your Event

An event should be reflected in your brand, website, all social, email, and finally all the way to the IRL (in real life) experience.

A marketing strategy will be successful if we understand how your business will measure success. For example, a call to action (CTA) is an incredibly important part of an event strategy. If you sell tickets, we want to ensure that they are easy to purchase and trackable. Specifically, we want to know which digital venue (social, search, etc.) the guest came from prior to buying the ticket.

Can your ticket provider create channels of engagement, shareability, and data collection, so you get the most from your attendees? We work with several e-ticketing firms (like our preferred partner, Prekindle) because they understand the value of digital marketing. Database collection and digital tools help your organization leverage the power of technology to work for you.

After all the effort expended to create a successful event, collecting data and insights from your engaged audience means the business will have a huge head start the next time. From email marketing, targeted digital ads, and even creating look-a-like audiences, the heavy lifting is done by combining smart solutions.

Leveraging Technology

When choosing an e-ticketing platform, we want to consider some of the following points:

  • Does the ticketing agent allow for list segmentation
  • Can we retarget via an abandoned cart
  • Can the platform track each acquisition channel

A closed-loop strategy for ticket sales includes understanding the CPA (cost per acquisition) and the life-long value each guest brings to your event. When we understand what drives guests to engage consistently, we can create strategies and tactics based on known successes. When you work with Pink Jacket, we work together to understand what works best.

Marketing Events

  • Live Music Venues
  • Music and Art Festivals
  • Non-profit Events
  • Fairs and Expositions
  • Annual or Seasonal Special Events
  • Entertainment Complexes and Parks