An event should be reflected in your brand, website, all social, email, and finally all the way to the IRL (in real life) experience.
A marketing strategy will be successful if we understand how your business will measure success. For example, a call to action (CTA) is an incredibly important part of an event strategy. If you sell tickets, we want to ensure that they are easy to purchase and trackable. Specifically, we want to know which digital venue (social, search, etc.) the guest came from prior to buying the ticket.
Can your ticket provider create channels of engagement, shareability, and data collection, so you get the most from your attendees? We work with several e-ticketing firms (like our preferred partner, Prekindle) because they understand the value of digital marketing. Database collection and digital tools help your organization leverage the power of technology to work for you.