10228 E Northwest Hwy PMB 10007 Dallas, TX 75238
say hello
2019 was our first year with Monterey Jazz Festival, where we gained a comprehensive understanding of our client from our experience of working together and attending the festival. Equipped with a complete picture of how the MJF team works, we made a comprehensive 2020 plan for what we anticipated would be a banner year for them.
Despite our good intentions, the world, as we all know, had a different plan. We shifted gears quickly and changed direction to pivot toward a fully digital festival. This meant scrapping months of planning and implementation to leverage video content and YouTube. We built up an audience and celebrated one of the more unique festivals in the company’s long history digitally, getting over 400,000 views from a channel with just over 10,000 subscribers.
10228 E Northwest Hwy PMB 10007 Dallas, TX 75238
say hello