Many people believe that branding is a logo. That’s understandable if you look at the origin of the word. Branding literally originated from the act of burning an image onto livestock. So even though a logo is part of branding, it certainly is much more than that. Branding has evolved to mean the business of marketing a particular product, concept, service, or company so that your audience recognizes and identifies with it. Branding is the process of creating and “burning” an image in consumers’ minds.