Why do we need a Brand Personality?
Personifying your brand helps attract, keep, and grow your customer base. Building a relationship with your consumer gives your business the power to create brand loyalty which is always the desired consumer behavior a business wants. It’s important that your audience connects and remembers you first and often, so they return for repeat business again and again. In essence, you want your customers or clients to become your best friends! #BFF
Once the solid foundation has been set, we know we can now create strong marketing strategies that align with that brand personality. For example, if a business has a down-to-earth brand personality, we know we need to explore a color palette that’s not too flashy, keep superfluous design elements to a minimum and follow messaging using a no-nonsense, honest tone. We then place the promotions where our clients live, in the times we determine are best seen by them. Our holistic approach works in a multi-prong manner to shoot for the highest success for your business. This means something unique for every client but the good news is that we have a lot of experience working with unique brands. Let’s talk!