What is Branding?

Who Are You?

Every brand needs a brand personality, and each personality starts with a name. In the best scenario, there should be substantial consideration behind the naming of a company. You need thought put into your brand personality so that it conveys and creates a strong resonance and perception of your company values and attitudes. If your company already has a name, your audience needs to understand why it makes sense to be named what it is. What is the story behind it? People like to know this, and it helps your audience identify with it.

In visualizing your brand, color is an essential consideration. Colors convey feelings and whether we’re conscious of it or not, they also have an identity within cultures. For example, think of the imagery that comes to you when you think of corporate blue. The fact that this particular blue has a name alone is an indication of how ingrained and ubiquitous it is in our culture. Think of red and brands that use red as their identifier. Your brain will conjure up a completely different set of logos than those in blue. Each color has its own distinct and highly relevant energy that we want to channel into a cohesive brand to ensure that your customers want to engage with it.