Festival season is sneaking up on us very quickly! Here are 5 digital marketing reminders to make the most out of your 2024 event. Let’s check it out!
1. Craft Compelling Content:
• Generate excitement by curating content as you head towards the festival. After you’ve announced your lineup, engage your audience with sneak peeks of festival experiences, show them what they can expect with evergreen videos from years past, or share captivating behind-the-scenes glimpses, artist stories, and audience member perspectives.
2. Capture & Grow Your Audience:
• Amplify your existing audience with a locked-in email and social calendar. Be sure you know what your talking points are each month during the lead-up to on-sale and the day of the festival.
• Always be growing your contact lists, as this is what you’ll be able to rely on to grow your future ticket buyers. Capture their email both online during purchasing, on social media, and through site signups like Constant Contact. During the festival, be sure there are multiple activation points where you can also capture their contact info.
3. Ensure Website Excellence:
• Be sure that your ticket-buying process is seamless. Optimize for mobile accessibility, empowering attendees to buy tickets, and find the lineup and all event info on the fly.
4. Revitalize with Retargeting:
• Reignite potential ticket buyers with precision-targeted campaigns aimed at stragglers. Capture the attention of those who’ve lingered on your website or shown interest on social media. As the festival grows closer, you’re sure to have last-minute buyers who just need the extra reminder to push them toward conversion.
5. Bet On Post-Festival Buzz:
• After the festival, when your audience members are most stoked about their experience, capture them for next year. Incentivize them to sign up for presale lists, capture written or video testimonials from your most engaged fans, and continue sharing photography and videography from the event.
By focusing on these digital marketing strategies and more, your festival can be a huge hit, whether it’s new or has been around for a little while and needs a boost! Adapt one or two of these suggestions based on your unique identity and goals.
If you have any specific questions or need further guidance, feel free to reach out! We’d love to help.
