What’s color got to do with it, everything. Color is often taken for granted and most clients don’t realize the thought and time that goes into that element alone. In designing anything, color is often a first and important consideration.
Frequently, color goes unnoticed because the color selection has been treated so nicely by a professional, that you don’t even consciously see it. But how many times have you walked into a certain bar, restaurant or you buy a certain product because you like the way it makes you “feel?” It speaks to you. On the flip side, how many times have you passed over a shop or a website, because it lacked flair?
In branding, for example, some clients think that choosing their favorite color is a good way to go. Reigning the power of color deserves further examination than just that. Once your product’s audience and intentions are well-defined, you can then leverage this information to make an educated choice. For example, you have a coffee shop, and your favorite color is brown. That sounds perfectly appropriate at first glance but how are you going to stand out in a sea of brown coffee shops? How are you going to stand out on social media? You want to use color to appeal to the right crowd, convey the right feeling to get the best results.
For our own Pink Jacket digital agency, we selected magenta, a strong, bold color that personifies our optimistic view of how we like to do business. Not only does the color tone fit, but it also has relevance to our company story since we were literally given a pink jacket to work with on our first major project. Obviously, you want to use all the tools in your marketing bag-o’-tricks to appeal to the right target, but this is why color is too important to overlook.
Plus, we like to look at life through rose-colored glasses!