In the complicated world of home buying, My Mortgage Answers needed a thoughtful approach to providing their decades of expertise for new home buyers and current owners looking for financing options. Making mortgage options easy to understand and giving custom guides are how they envisioned the website working, so Pink Jacket was on the job.
Our first objective was to design the site with user experience in mind - easily accessible information available upon entry. Secondly, we needed those visitors to be able to reach out for the free guides, or even one-on-one consultation. The level of experience and answers provided by the My Mortgage team allowed us to create videos which we deployed over social channels and paid opportunities. If you have the answers, make sure you’re reaching those who are looking for solutions.