Jazz is a truly American artform, and the Monterey Jazz Festival has been keeping that tradition alive for over six decades. Our team worked to establish a definitive design and blueprint for the year.
From strategy to implementation and, finally, through to festival weekend and beyond, our all-embracing plan propelled audiences to buy tickets, donate, and otherwise engage with the Monterey Jazz Festival brand. This organization supports jazz education and provides young musicians an opportunity to grow their musicianship.