Sending messages for the sake of sending messages is typically a bad strategy. It’s best to reconsider the platform for what it is. Email marketing is opt-in marketing by law, meaning that someone has to give the business their email address and click “Subscribe” to be opt’d into the messaging.
Through that lens, we are actually looking at a pool of folks who actively want information from the business. Who doesn’t want to talk to people who are already positioned to be the most engaged customers?